TRAINING SELLING TO MAJOR ACCOUNTS A STRATEGIC APPROACH
TRAINING SELLING TO MAJOR ACCOUNTS A STRATEGIC APPROACH
Training Selling To Major Accounts
Training A Strategic Approach
Calling on major accounts is time-consuming and risky. With account management training, develop the strategy that will get you the best return on your investment!
You can no longer afford to expend energy on account development without a plan or focus. Major account selling requires a long cycle and a big investment of resources. That’s why today’s successful sales professionals are more than just tactical pros…they’re strategic experts. Now, in this account management training seminar, learn how to develop a strategic selling plan that will save you time, money and hassles by identifying the right account and project, why your offer matters to them, what it takes to assure their long-term relationship and how to move them along the pipeline quickly.
How You Will Benefit
* Enhance sales performance while expending less energy
* Gain customers’ loyalty by understanding their needs
* Increase the business from existing accounts
* Shorten the sales cycle by identifying and removing internal and external bottlenecks
* Hone in on prospects predisposed to buy from you
* Become more efficient at account maintenance
* Create a clear sales plan that keeps you organized
* Learn ways to get referrals from existing customers
What You Will Cover
* The changing environment: the salesperson as strategist
* Developing the strategic plan: thinking “big picture”
* Establishing goals, objectives and indicators to enhance major-account performance
* Skills needed for selling to major accounts
* Qualifying your best opportunities: your likeliest sources for RTEM (Return on Investment of Time, Effort and Money)
* Managing and tracking pipeline performance
Who Should Attend
Sales professionals, including account managers, sales representatives and sales executives-as well as sales managers and vice presidents and directors of sales and marketing who are seeking account management training that offers best-practice techniques used in major account selling today. A minimum of three years of sales experience is recommended.
Extended Training Description
Learning Objectives
* Identify Your Best Prospects and Persuade More of Them to Take Action More Quickly
* Spot Prospects with a Poor Prognosis for Success, and Avoid Them
* Shorten the Sales Cycle
* Earn More with Less Effort
* Improve the Sales Process to Improve Results
* Apply the Concept of RTEM-Return on Investment of (Sales) Time, Effort, and Money-to Get More out of Your Activity
* Manage Your Performance to Improve It Continuously
Thinking Strategically
* Address the Challenges Associated with Selling
* Differentiate between Strategy and Tactics
* Apply the Concept of RTEM to Your Efforts
* Know the Four Elements of Your Selling Strategy: What, Who, Why, and How
The Major Account
* Define What Constitutes a Major Account
* Differentiate Major Accounts from Other Types of Customers
* Understand Your Role as a Major Account Manager
* Develop a Strategic Approach to Managing Your Major Accounts
What Have You Got to Sell?
* Sell the Strengths of Your Offerings
* Define Your Ideal Customer, and Find Prospects That Match the Profile
* Define the Ideal Project, and Invest Resources to Secure It
The Selling Process
* Manage the Sales Process More Effectively
* Create Process Milestones Based on the Five Key Prospect Actions
* Define Results Indicators to Improve the Sales Process
Identifying High RTEM Opportunities
* Improve Your Ability to Qualify Opportunities
* Choose Opportunities with the Best Prognosis and Invest in Them
* Identify “Nonstarters” and Avoid Them
Managing Relationships
* Manage Internal Relationships
* Manage Customer Relationships
* Distinguish between Business Development and Account Maintenance
Managing Your Pipeline
* Understand Mathematical Assumptions about Your Pipeline
* Spread Your Risk by Managing the Pipeline
* Manage the Non-Sales Demands on Your Time
* Use Leverage to Produce Referrals
* Emphasize Results over Activity
Tracking Performance for Continuous Improvement
* Use the Plan-Do-Check-Act Cycle to Improve Continuously
* Develop Meaningful Performance Targets
* Manage Account Performance Strategically
* Create and Maintain Action Plans That Keep You Focused
Committing to Action
* Know What Elements of This Program Work Best for You
* Plan a Course of Action to Adopt the Learning
* Develop Habits to Lock in New Skills
Karena kompleksnya pelatihan ini, maka dibutuhkan pendalaman yang lebih komprehensif melalui sebuah training. Dan menjadi sebuah kebutuhan akan training provider yang berpengalaman di bidangnya agar tidak membuat peserta menjadi cepat bosan dan jenuh dalam mendalami bidang teknik ini.
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Jadwal Pelatihan 2025
- BATCH 1 : 13-14 Januari 2025
- BATCH 2 : 10-11 Februari 2025
- BATCH 3 : 10-11 Maret 2025
- BATCH 4 : 14-15 April 2025
- BATCH 5 : 15-16 Mei 2025
- BATCH 6 : 12-13 Juni 2025
- BATCH 7 : 10-11 Juli 2025
- BATCH 8 : 18-19 Agustus 2025
- BATCH 9 : 17-18 September 2025
- BATCH 10 : 16-17 Oktober 2025
- BATCH 11 : 13-14 November 2025
- BATCH 12 : 15-16 Desember 2025
Jadwal tersebut dapat disesuaikan dengan kebutuhan calon peserta training pelayanan konsumen prima terbaru
Lokasi training kiat kiat dan seni membuat customer anda happy terbaru :
- Yogyakarta, Hotel Dafam Malioboro (6.000.000 IDR / participant)
- Jakarta, Hotel Amaris Tendean (6.500.000 IDR / participant)
- Bandung, Hotel Golden Flower (6.500.000 IDR / participant)
- Bali, Hotel Ibis Kuta (7.500.000 IDR / participant)
- Lombok, Hotel Jayakarta (7.500.000 IDR / participant)
Investasi Pelatihan :
Investasi pelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas training pelayanan konsumen prima murah :
- FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara)
- FREE Akomodasi Peserta ke tempat pelatihan bagi peserta training kiat kiat dan seni membuat customer anda happy terupdate
- Module / Handout training customer service excellence terupdate
- FREE Flashdisk
- Sertifikat training pengenalan customer service excellence murah
- FREE Bag or bagpackers (Tas Training)
- Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
- 2xCoffe Break & 1 Lunch, Dinner
- FREE Souvenir Exclusive